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Apple’s Pixar Fantasy

’Luck’ isn’t just another title on Apple TV+; it’s one of the first major attempts to establish a beachhead in high-end kids programming. Courtesy of Apple TV+
Julia Alexander
September 13, 2022

It can be hard to know what to make of Apple TV+, the ambitious, high-gloss film-and-television streaming arm of a nearly $3 trillion consumer technology giant. Apple is both the largest company on earth and has positioned itself as an eventual HBO rival, partnering with Richard Plepler and churning out prestige series like Severance, The Morning Show, and Ted Lasso, which won four Emmys last night. Last year, Apple was the first streamer to win Best Picture, for CODA, beating Netflix to the punch.