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Goldman Flacks

Tony Fratto
Goldman has hired Tony Fratto as its new head of communications, only the fifth person to hold that job in the company’s 153-year history.  Photo: Jim Watson/AFP/Getty Images
William D. Cohan
November 2, 2022

Amid the flood of news that Goldman Sachs shared with us last week—that its short-lived experiment in consumer banking had pretty much flopped; that it was combining its wealth management and asset management businesses; and that cost-cutter Marc Nachmann, who will run the combined division, is hurtling up the firm’s ranks into serious contention to succeed current C.E.O. David Solomon—came a little sidebar about the fact that Goldman had also hired Tony Fratto as its new head of communications, only the fifth person to hold that job in the company’s 153-year history. 

Fratto, a former deputy White House press secretary under George W. Bush and one of the founders of Hamilton Place Strategies (now known as Penta), a revered D.C.-based communications advisory firm, will join Goldman as a partner on November 14. He replaces Andrea Williams, who survived in the top communications job at Goldman for a mere 18 months, after a nine-year stint at Oaktree Capital Management, in Los Angeles. (Williams is staying on, at least for now.)