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How the Swiftie Cinematic Universe Came to Theaters

According to sources close to the deal, the priority was to “event-ize” the experience, to replicate a Swift concert environment.
According to sources close to the deal, the priority was to “event-ize” the experience, to replicate a Swift concert environment. Photo: Mat Hayward/Getty Images
Matthew Belloni
September 1, 2023

More than three months ago, my buddy Adam Aron, the C.E.O. of AMC Theatres and former winner of the coveted What I’m Hearing “Villain of the Year” honor, got a call from a friend who also happened to know Scott Swift. Per sources, this mutual friend informed Aron that Mr. Swift, the father of Taylor Swift, had a “crazy idea” and wanted to chat. It seemed the Swifts had been disappointed in their discussions with a couple Hollywood studios about distributing a planned concert film of Taylor’s current tour show. Might Aron be interested in bypassing those studios and putting Taylor Swift: The Eras Tour directly in theaters?