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Ivanka, Interrupted

ivanka trump
With Trump's campaign in high gear, Ivanka is “warming to the idea of trying to be helpful” again Photo: Alex Wong/Getty Images
Tara Palmeri
May 2, 2024

Hours after skipping her father’s 2024 presidential campaign announcement event at Mar-a-Lago, in November 2022, Ivanka Trump released a characteristically polished statement establishing her quiet exit from the Trump political vortex. “I love my father very much,” she said. “This time around, I am choosing to prioritize my young children and the private life we are creating as a family. I do not plan to be involved in politics.” Her husband, Jared Kushner, made an appearance—a necessary flex, perhaps, befitting his post-political second act as a wannabe private equity mogul—but later proclaimed that he was also “really out,” according to reporting at the time. 

The move was also characteristically well-timed. Javanka, of course, were infamous during their White House years for strategically distancing themselves from Trump during difficult moments, always with friendly press, always via “people familiar with their thinking,” as they balanced proximity to power with protection of their personal brands. And in November 2022, Trump was at a particularly weak moment, politically. Roundly blamed for the midterm losses and with frothy polling behind Ron DeSantis in New Hampshire, Trump was firmly on the outs with a Republican Party that had been eager to move on. Ivanka, reading the room and seeking to protect her family from the spotlight, assiduously avoided the campaign trail—and, to a certain extent, her father, too. When Ivanka posted photographs of her daughter’s bat mitzvah, the former president was nowhere to be seen.