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Hi, and welcome back to Line Sheet. I’m in the home stretch of this New York trip. I’ll be back soon, I’m sure. I can’t believe the cost of cabs these days.
Last night, I canceled three meetings uptown to squeeze in an extra hour of work (I know, it doesn’t compute), tried to get a manicure at Jin Soon (booked solid, bless them), then headed over to Genesis House for a dinner hosted by Alina Cho in honor of Cate Holstein, who was wearing a beautiful striped blouse of her own design. Vanessa Traina, Lauren Santo Domingo, and Khaite C.E.O. Brigitte Kleine were all there, too, looking fabulous. The food was very good, and Cate and I discussed the greatness of Rebecca Ramsey, and Nicole Phelps and I somehow managed to get into it about The Idea of You with Cate’s husband (and store architect) Griffin Frazen. (I hope he doesn’t mind me revealing that he liked it!) It was a perfect post-Met dinner with the most New York fashion brand.
🚨🚨 Programming note: Tomorrow on Fashion People, I talk with High Sport founder Alissa Zachary—who actually used to work at Khaite—about why everyone is so obsessed with her and her stretchy pants. Subscribe here.
Also: If you’re reading this huddled over your boss’s computer because you’re worried I’ll be able to tell that she’s been forwarding my work to you… you should be worried. I am coming for you! Why not organize a group subscription instead of behaving so reprehensibly? Email [email protected] for more details. Or just sign up here.
Mentioned in this issue: Susan Plagemann, IMG Models, Lorenzo Bertelli, Prada, Armani, Bella Hadid, Ivan Bart, How Long Gone, Victoria’s Secret, Carolyn Murphy, Shalom Harlow, Amber Valletta, WME Fashion, NYFW, Net-a-Porter, Walmart.com, Kering, LVMH, the Wertheimers, Chanel, and many more…
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A MESSAGE FROM GLAMSQUAD
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Flawless glam goes with everything. Now that’s what we call an all-season accessory. Book now with code LINESHEET to get 20% off your next Glamsquad service. |
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- More Walmart.com mysteries revealed: Remember when I told you about all those fancy fashion brands popping up on the Walmart.com marketplace, which people were attributing to Matches selling off its product while restructuring? While some of the product might be coming from Matches, it seems like it’s also definitely coming from other retailers in Europe—the kind that sell through online marketplaces including Farfetch, Cettire, and Italist. They’re using a third party to do the dirty work. Who would’ve thunk Walmart would become the dumping ground for high-fashion boutiques?
- A restructuring at Victoria’s Secret: A few years back, a down-on-its-luck Victoria’s Secret combined the teams of the main brand and the kid-sister line, Pink, in order to save money. (Previously, they were essentially run as separate companies.) Now, I hear that they are splitting them up again… to a point. While the one-brand management teams will stay in place, many staffers working on two brands at once will be reassigned to one brand only. They’re trying to do this without adding headcount, but the staff is already bare bones. Pink, once the fastest-growing part of the organization, is perhaps even more in need of a rebrand than Victoria’s Secret itself. The tricky part is that the stock is a dumpster fire. But you’ve got to spend money to make money, right?
- Movement at Net-a-Porter: I hear that Sam Kershaw, the luxury retailer’s global commercial director, is leaving the business. Prior to joining Net about a year ago, Kershaw spent a decade at sibling site Mr. Porter. Does Kershaw’s exit betray anything about what’s going on at YNAP? All I know is that brands are being reassured that they will receive payments for their goods, and that bids to buy the group were due this week. I’m also told that the murmurs about Bain Capital’s interest might have been hyperbolic—or “chaff being put up by someone with a vested interest,” as someone familiar with the situation said. But I suppose we’ll know more soon enough.
- The Prada acquisition game: This week, Prada heir Lorenzo Bertelli made everyone a little crazy when he was asked a speculative question at a conference about whether the group might one day be interested in buying Armani, which could be on the market in the coming years. Prada, he said, is always “looking around for opportunities.” Of course, the notion is not entirely far-fetched. Yes, Giorgio Armani structured his company to protect its independence, but last month he was quoted saying that they are open to some sort of deal.
Anyway, absolutely no one should be surprised by the younger Bertelli’s remark. Remember, Prada is preparing for its debut on the Milan Stock Exchange, and it’ll need to continue to figure out ways to increase shareholder value that don’t require an 89 percent jump in sales at Miu Miu every quarter.
Don’t forget, though, that 25 years ago, Prada did try to build a group to rival a then-nascent LVMH and Kering—picking up Jil Sander, Helmut Lang, and Church’s. It kept the English brogue-maker but sold off Jil Sander and Helmut Lang within a few years. (There’s a great 2005 piece by Eric Wilson, my all-time favorite Styles writer, about what happened. In short: It wasn’t easy for Patrizio Bertelli to deal with creatives like Lang and Sander.) Building a group now, given the market dominance of LVMH, is obviously even more challenging. But perhaps the Bertellis see an opening for a pure-play fashion group as LVMH moves further into the lifestyle business and Kering shakes off its demons.
As for whether Armani would be a good first move: They like to call a brand like that a “sleeping giant”—i.e., the bones are there for it to be far bigger than it is. However, it’s a clothing business, not an accessories one, and it’ll take a lot of work to adjust those priorities. I’d be more interested in seeing a Kering-Prada Group merger—it would give everyone involved a real fighting chance. As for that pesky rumor about the Wertheimers being interested in acquiring Prada? I still think it’s a good idea. Actually, Kering-Prada-Chanel altogether is the best idea.
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The Plagemann Year |
News and notes on the micro-controversy, real or imagined, stemming from Susan Plagemann’s restructuring of WME Fashion. |
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When Silver Lake’s $13 billion take-private of Endeavor was announced a few weeks ago, the implications for WME Fashion seemed minimal—like an after-afterthought. If anything, I assumed there would be less pressure on the entertainment-and-representation-and-events holding company’s decade-old fashion division, which includes IMG Models (acquired in 2013), The Wall Group (which represents stylists, manicurists, and other beauty pros, and was acquired in 2015), Art + Commerce (image makers, part of the IMG deal), New York Fashion Week (same), etcetera. I’ve heard estimates pinning WME Fashion’s revenue at under $200 million a year—a nice sum, of course, but a fraction of the $6 billion that Endeavor made last year.
But fashion being fashion, the take-private was the latest in a growing litany of grievances, both real and imagined, swirling around WME Fashion. The fashion group, after all, was already undergoing a significant and long-overdue restructuring, starting with the hiring of former Condé Nast executive Susan D. Plagemann as president. Since her arrival, in 2022, Plagemann had shuffled staff, reorganized divisions, and eliminated others, all in the name of focus. Alas, fashion people don’t like change, and there have been audible rumblings. But as the fashion world corporatizes—migrating from a madcap collection of family-run firms to modern C.P.G. conglomerates—the agencies needed to do the same. (Disclosure: WME represents Puck. I’m represented by UTA for book-related stuff.)
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A MESSAGE FROM GLAMSQUAD
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Flawless glam goes with everything. Now that’s what we call an all-season accessory. Book now with code LINESHEET to get 20% off your next Glamsquad service. |
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Last week, there was more grumbling. WME announced that it would no longer manage a centralized runway show space for New York Fashion Week. Also, 14 people were let go from the fashion events department. The dissolution of what was left of the Bryant Park tents—a relic of another time—should have happened years ago. But as those events employees were being shown their walking papers, I was flooded with Deep Throat-style requests to address the situation at IMG Models—everything from the NYFW sitch to a supposed executive exodus at Art + Commerce to the very real model exodus at IMG following the departure of Ivan Bart last March. (After his exit, Bart died following a “brief illness”—a situation that no one is willing to address publicly, in typical fashion industry style.) The list of departed models included Carolyn Murphy, Shalom Harlow, Karen Elson, Amber Valletta, Meghan Roche, Joan Smalls, Jourdan Dunn, Bella Hadid, Barbara Palvin, and Maria Borges. (Hadid, for her part, is still represented by WME. Valletta is still repped by IMG in the U.K.)
The heart of the matter, according to the aggrieved, was that Bart was the glue that held IMG together. Many of the models who left were Bart’s loyal clients, so in many cases there probably wasn’t much IMG could do to keep them. And there’s no doubt that WME higher-ups expected to lose clients when Bart stepped down. A representative shared the following statement with me from WME co-chair Christian Muirhead: “We are invested in the future of our fashion portfolio and will continue to make necessary changes that anticipate the evolving landscape to best meet the needs of the clients and partners we serve.”
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It goes without saying that the business model of modeling has changed significantly during the past decade amid the rise of social media, the disaggregation of legacy publishers, and the flow of advertising dollars into the adjacent influencer economy. And, in many ways, the future health of the business is dependent on making difficult changes. When Endeavor went public in 2021, extracting shareholder value became the main priority. And its ancillary businesses, including the fashion holdings, felt a new pressure to start making better financial sense.
Plagemann has made branding WME Fashion a major component of her role, even running an advertising campaign featuring the company’s talent roster during New York Fashion Week. Jeni Rose, a longtime Bart deputy, and The Wall Group’s Kate Stirling and Ali Bird, were elevated to manage the stylist and modeling businesses under Plagemann, which they have done profitably. A few months later, Plagemann hired her own girl, Sally Singer, to run Art + Commerce, with the idea that the former Vogue creative’s deep industry connections would be enough to keep that network of photographers and art directors happy.
Plagemann’s directive was likely to standardize these niche businesses to better mirror WME, the talent agency and the main revenue generator in Endeavor’s $1.5 billion representation portfolio. It wasn’t always going to be an easy fit, however. Talent representation is pretty straightforward: You book a talent on a job, and earn a 10 percent commission. Modeling agencies are muddier: Agent-manager hybrids can earn anywhere from 5 to 30 percent. Models also tend to start when they are very young, and so people like Bart serve as parental figures, adding to the complexity of the relationship.
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The inevitable tensions lie in the reorganization of Art + Commerce and IMG. At A+C, some agents feel that requests to support internal marketing projects for NYFW and other events have taken over the time they would typically use to book their clients on commercial and editorial jobs. Plagemann also wants WME Fashion to serve as something of an advisor to brands, according to employees, which they believe deviates from the core competency of talent representation.
Recently, she sent an email to the division sharing a Bloomberg article about Kering’s financial slump, asking the team to share ideas on how WME could help support the French luxury group. “An important read for everyone given our relationship to not only Kering and LVMH, but all beauty, fashion, and luxury,” she wrote. “Earnings are being posted so this is a time to lean in and think about how we can all be solutions-oriented to these companies. It’s clear they need ideas.”
For years, agencies have tried to contort themselves as brand advisors, using their elan and expertise to extract retainer fees. Plagemann is really only doing what other executives across the business do. But these sorts of directives have nevertheless rubbed some critics and lifers the wrong way. “She doesn’t understand that the employees of WME Fashion are not consultants, but rather managers and agents that should be more focused on booking their talent than thinking of strategies for other organizations,” one person said. “She’s trying to turn the division into a Condé Nast publishing company, which is far from what made all the divisions of WME Fashion successful.”
Meanwhile, IMG Models has been reconfigured to look nothing like a traditional modeling agency, even discarding the traditional concept of modeling boards, wherein agencies typically have a main board for top talent, a development board for up-and-comers, etcetera. Today, IMG employees are instead divided into “pods of excellency,” grouping teams by their role rather than the types of talent they represent. Some industry observers have asked if WME should simply absorb the IMG Models roster into its own since there are few models left who generate enough money to justify the work that goes into a 10 percent commission.
Naturally, as Plagemann reorganizes WME Fashion into a more modern structure, plenty of people have wondered if all its shingles should be absorbed into WME. For now, though, management seems to have decided that the names are important enough to keep, and the services are distinctive enough to require unique branding. In the past few years, Hollywood has finally realized how lucrative fashion can be, in part because its core business is dwindling. But there are few people working in Hollywood who understand the nuances of fashion. And Plagemann, who spent most of her career selling the easiest media brand to sell—Vogue—happens to be one of them.
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What I’m Reading… And Listening To… |
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Jason spent hours cleaning up that How Long Gone transcript yesterday, so please subscribe to his very good food newsletter. [Jason Stewart]
Tapestry says that the F.T.C. lawsuit against the merger with Capri “makes no sense.” [WWD]
Zalando is reportedly putting money in to help get the Saks-Neimans deal completed. [WWD]
Apple as we know it is over. [The New Consumer]
She looks good. [Twitter]
Interesting that Richemont bought Vhernier, because there were some false Italian reports last summer linking the jeweler to Kering. [WWD]
Amanda and Juliet are the last word on Met Gala fashion. (No, really, let’s stop talking about it now.) [Jam Session]
One last thing, actually. Tory Burch did the Met theme justice in a Sarah Burton-designed Alexander McQueen dress, from her own closet, at the gala. Also, listen to her on Pete Nordstrom’s podcast. [Nordy Pod]
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And finally… See you in London next week!
Until Monday, Lauren
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FOUR STORIES WE’RE TALKING ABOUT |
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Zaz NBA Odds |
Annotating David Zaslav’s Milken stem-winder. |
DYLAN BYERS |
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Estée Hypotheses |
Reading the Estée Lauder Co. post-earnings tea leaves. |
RACHEL STRUGATZ |
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