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Welcome back to What I’m Hearing, hope you had a great long weekend in Malibu, or Montauk, or Venice, or Telluride, or the Creative Arts Emmys, or even at Burning Man. I was in none of those places, but I did have a nice back-and-forth with my Puck colleague Bill Cohan about the fall narratives in entertainment and finance. Hopefully, it will acclimate you to September…
Discussed in this issue: Brian Roberts, Olivia Wilde, John Harwood, Ted Sarandos, Stephanie McMahon, Dan Loeb, Joel Silver, David Zaslav, Jen Salke, Nicole Kidman, Leo DiCaprio, 12-minute standing ovations, and the most amusing moment of the summer.
But first…
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Who Won the Week: Tom Cruise |
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Top Gun: Maverick has ascended to OT VIII, crossing $700 million domestic ($1.4 billion worldwide) and, amazingly...
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Netflix’s U-Turn & the Next CNN Purge |
The conversation inside Hollywood and Wall Street about Reed and Ted’s ad-tier about-face, Zaslav’s narrative heel-turn, Chapek’s ESPN dilemma, and the long arm of John Malone. |
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Matt Belloni: Happy Labor Day, Bill, I’m betting Nantucket is slightly less scorching hot than L.A. Anyway, the debate in entertainment this fall—well, besides whether Black Panther 2 will outgross Avatar 2—will be whether Netflix and Disney+ can successfully launch an ad-supported model. Both will likely offer the ad tier with a price point in the $8 range, much less than the no-ads service. So both Disney’s Bob Chapek and Netflix’s Reed Hastings and Ted Sarandos are hoping that the loss of that subscription revenue can be made up with juiced subscriber numbers and all that ad cash. What’s the current thinking on Wall Street about whether that feat is possible?
William D. Cohan: Wall Street sees the ad-supported layer as a revenue opportunity for both companies, for sure. How much remains to be seen, though the reported $65 per 1,000 views that Netflix is asking for ads is indeed aggressive. The question is whether saving around $7 a month is worth getting bombarded with ads for plaque psoriasis and Skyrizi. Streaming is one of the few places where you can avoid mind-numbing ads. You can’t even do that in the movie theater anymore, to the extent that anyone goes to movie theaters anymore... |
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FOUR STORIES WE'RE TALKING ABOUT |
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Netflix’s Catch-22 |
Has the company’s yearslong quest to build a library of original content resulted in a pyrrhic victory? |
JULIA ALEXANDER |
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CNN Anxieties |
Dylan and Peter discuss to whether Don Lemon is safe from the feared John Malone shoulder tap. |
PETER HAMBY & DYLAN BYERS |
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