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Celebrity Brands

gwen stefani blake lively lady gaga
Rachel Strugatz • September 4, 2024

Celebrity Beauty’s End-of-Summer Report Card

News, notes, and dish from the evolving front lines of the celebrity beauty sub-industry: Blake Lively’s drama-filled debut, Lady Gaga’s surprise comeback, and Gwen Stefani’s doubtful shelf-life.
Rachel Strugatz • August 14, 2024
Half-Blaked
blake lively blake brown
Blake Lively is having a moment, and now she’s got a haircare line to prove it. Is the early success of Blake Brown the result of her goofy authenticity, a genius marketing instinct, or both?
Lauren Sherman • July 18, 2024
The Shape of Skims
Kim Kardashian Skims
The Kardashians are under pressure to turn their most successful brand into an I.P.O.-ready, multichannel revenue machine that rewards their investors, justifies a $4 billion valuation, and fully supplants Victoria’s Secret—and soon. Can they pull it off?
hailey bieber v selena gomez
Rachel Strugatz • May 22, 2024
The Rhode Less Traveled
News and notes on Hailey Bieber’s entrance into the blush wars, and her new foe: Selena Gomez.
bella hadid Orebella
Rachel Strugatz • May 15, 2024
The Bella Jar
News and notes on the surprising or unsurprising promise of Bella Hadid’s new line, Ôrəbella.
kylie jenner
Rachel Strugatz • April 17, 2024
The Kylie Beauty Konundrum
Nearly a decade after her initial success, Kylie Jenner’s brand is out of date and her tactics have been mainstreamed. So what’s a Kardashian to do?
Hailey Bieber rhode
Rachel Strugatz • February 28, 2024
Rhode Trip
The simple, and yet perfectly executed, paradigm that turned Hailey Bieber into a bona fide beauty macher.
Taylor Swift doesn’t really touch fashion—an anomaly in an era where entertainers rely on luxury-brand deals to cushion their annual revenue figures.
Lauren Sherman • October 2, 2023
Why Isn’t Taylor Swift Fronting a Fashion Brand?
People who have worked with Swift say that she doesn’t need a luxury campaign. Her own brand, though? That could happen.
The entertainment industry only realized about 15 years ago, maybe ten years ago, how much money there actually is in fashion.
Lauren Sherman • August 10, 2023
The Tao of Shemarya
Todd Shemarya essentially created what we now know as the Hollywood-fashion industrial complex—matching celebrities like Jennifer Aniston with brands, and eventually helping them take equity stakes in businesses and then even build their own companies. Herewith, a candid conversation on his view from the glamourous salt mines…
Kylie’s new brand remains in stealth mode, but the Gredes’ team have begun interviewing candidates for certain positions without telling them anything about the project.
Lauren Sherman • July 27, 2023
Kylie Jenner Answers to the Higher Calling of Fast Fashion
Kylie will be fronting a line developed by Jens and Emma Grede, the geniuses behind Skims and other Kardashianwear.