Goop
Rachel Strugatz
& Lauren Sherman
•
November 6, 2024
Beyond Goop and Evil
Gwyneth’s eternally unprofitable startup is facing yet another crisis, with a flailing beauty brand, a third round of layoffs, and a founder who’s realizing the limits of building a brand around her own personality. Will Goop ever locate an exit?
Rachel Strugatz
•
October 23, 2024
Gwyneth’s Beauty Makeover
Despite recent layoffs, Gwyneth has found her groove in the food business and gotten serious (no more vagina candles) about her beauty brand. But can her wry, in-on-the-joke WASP aesthetic and celebrity icon status overcome C-suite troubles and find her an exit?
Rachel Strugatz
•
July 10, 2024
Midnight in the Garden of Goop and Evil
News and notes on the latest beauty industry chatter: Goop’s brick-and-mortar expansion, and the executive shuffle at Pat McGrath Labs.
Rachel Strugatz
•
June 19, 2024
As Goop as It Gets
Gwyneth Paltrow created, and perfected, the very concept of the celebrity lifestyle brand. Does the actress-entrepreneur-executive have what it takes to pull Goop out of a midlife funk?
Lauren Sherman
•
August 17, 2023
Richemont Curiosities, Anna Intrigue & More Burning Questions
Herewith, Line Sheet’s first reader mailbag.
Lauren Sherman
•
August 3, 2023
Gwyneth’s Sweet Smell of Success?
Paltrow has put all of her eggs in the Goop mogul basket, but what’s the endgame for a newsletter-turned-lifestyle brand that doesn’t turn a profit? Dave Portnoy’s Barstool may provide a comp…