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Nielsen

nfl Tampa Bay Buccaneers baker mayfield
John Ourand • September 9, 2024

Full Nielsen

After enraging the sports media community last year by attempting to integrate Amazon’s numbers into its data, Nielsen will use some first-party data in its calculations for the NFL this season. But the devil is in the details.
Julia Alexander • April 16, 2024
Peacock’s M&A Endgame
wrestlemania xl
How many streamers is too many? This quarter’s earnings season may finally hold the magical clue.
Julia Alexander • July 11, 2023
The CBS-ification of Amazon Prime Video
Amazon’s ‘Citadel,’ the spy series that cost more than $250 million, failed to top Nielsen’s weekly streaming chart.
A couple expensive misfires and insane budgets have Hollywood questioning Amazon’s strategy. But Amazon knows how to make great shows; it’s just learning how to do so efficiently.
Ted Sarandos
Julia Alexander • August 30, 2022
Netflix’s Catch-22 Milestone
At last, after an ambitious 2016 proclamation, more than half of Netflix’s library is composed of original programming. And yet, the company faces a complex challenge: as originals grow, so does consumer dissatisfaction. But how else can they entice new subscribers?