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Vision Pro

In the wake of Vision Pro’s launch, Apple is gearing up to essentially give away new V.R. cameras to as many curious creators as possible to accelerate the adoption of what Apple is calling “immersive video.”
Julia Alexander • January 23, 2024

Apple’s V.R. Catch-22

Almost everyone seems to agree that mixed reality devices, like Apple’s new Vision Pro headset, will anchor entertainment platforms of the future. But which comes first, the users or the content?
Matthew Belloni • January 22, 2024
Apple’s Quest to Revolutionize the Home Theater 
The new Apple Vision Pro headset is displayed during the Apple Worldwide Developers Conference on June 05, 2023 in Cupertino, California.
Tim Cook’s fancy new $3,500 V.R. headset, which I recently (reluctantly) sampled, may seem like a gimmick—until you imagine the future of at-home theatrical. Take Steven Soderbergh’s latest movie as an example.
Baratunde Thurston • June 11, 2023
Apple’s Beautiful, Lonely Vision
Apple C.E.O. Tim Cook stands next to the new Apple Vision Pro headset.
At its best, technology brings us together around shared screens and communal experiences. The Vision Pro headset, a huge leap forward for spatial computing, threatens to make us more isolated than ever.