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SPORTS

As part of the deal, the group will start off owning about 40 percent of the club.

The Orioles Prepare for Private Equity Control

The Angelos family is selling the team to two P.E. billionaires, David Rubenstein and Mike Arougheti, for $1.725 billion.
John Ourand • January 30, 2024
Julia Alexander • November 29, 2023
Amazon’s NFL Retail Therapy Experiment
Was Amazon’s Black Friday game a gimmick, or the future of sports?
What Prime’s $100 million bet on a Black Friday game portends for the future of live sports on streaming.
Julia Alexander • October 24, 2023
Is the NFL on YouTube the Future of Sports?
YouTube C.E.O Neil Mohan.
YouTube TV’s investment in the Sunday Ticket bundle seems like merely the first step in Alphabet’s larger opportunity of turning the one-time hub of cat videos into the future home for all video—on mobile, sure, but also TV.
Demand for the MLS increased by more than 6x the average of all series in the U.S. after Messi joined the league.
Julia Alexander • August 22, 2023
Apple’s Messi Complex
Is a streamer’s money better spent on live sports or on creating new TV series and films? For Apple, it may be a unique value prop.
There is an anxiety in NFL circles that Jeff Bezos has been keeping quiet before decisively pouncing on the Commanders at the last minute.
Theodore Schleifer • April 4, 2023
Gaming the Bezos-NFL Silent Auction
Is Jeff Bezos really sitting out the chance to land the most coveted job in Washington? Or has he found a way to circumvent the public campaign process for the Commanders entirely?
andy jassy
Julia Alexander • January 11, 2023
The Amazon Sports Bundling Fallacy
Why would Amazon, which has the most appealing bundle on the planet, spin out sports? Especially when a cleaner option could exist within its own digital walls.
soccer
Julia Alexander • November 30, 2022
The Sports-Streaming Mess Is Just Starting
The World Cup was supposed to promise soccer fans a plethora of streaming options. Instead, it demonstrates just how far the industry has to go to nail live sports.
Tom Brady
Dylan Byers • May 13, 2022
The Tom Brady Conundrum
Is Tom Brady worth nearly $400 million as a broadcaster? The critics say no. But, they also concede, what is Fox without the N.F.L.—and, ergo, without him?
Max Scherzer
Eriq Gardner • March 8, 2022
MLB Players Ponder the Emergency Option
As the stalemate between owners and players drags on, a once-unthinkable legal maneuver is now on the table.
Snoop Dogg, Mary J. Blige, and Dr. Dre
Eriq Gardner • February 13, 2022
No One Is Taking a Knee on Sunday
A behind-the-scenes clash over the Super Bowl halftime show is a case study in the N.F.L.’s effort to protect its brand through a draconian playbook. As Dr. Dre and Eminem have learned, Republicans buy League Pass too.
Reed Hastings
Dylan Byers • January 14, 2022
Is Netflix Eating ESPN’s Lunch?
Some thoughts on whether Netflix is trying to steal ESPN’s playbook, and Axios’ turning point. Plus some other dish.
Bob Iger
Matthew Belloni • November 29, 2021
Bob Iger Would Love to Buy an NBA Team. Could the Phoenix Suns Be It?
There are big hurdles—including a potential $2 billion price tag. But if everything falls in place, Iger could get that gracious Disney exit he has coveted.