Yes, yes, Netflix’s earnings knocked it out of the park and entirely reversed a narrative from a few years ago. But can Peters and Sarandos convince Wall Street to view it more like Apple than Disney, by focusing on engagement rather than subscriber counts? And wouldn’t it be nice if Madison Avenue played along, too.

Horror flicks simply aren’t performing at the box office with the potency they demonstrated as recently as last year. But is this the result of oversaturation or simply a natural come-down from previously unsustainable highs?