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ESPN head of content Burke Magnus joins John to discuss what's working for the network and what's in store. They chat about Inside the NBA, the state of the NBA booth, the NFL Network acquisition, and what it takes to draw younger audiences in through digital and social. They also discuss the MLB.tv experiment, and Magnus reveals what's still on his wish list for the network.

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LATEST EPISODES

Is the U.S. Ready for the World Cup?

John sits down with Dan Helfrich, COO of US Soccer, ahead of the World Cup. Helfrich makes the case for the US team’s readiness and discusses how this three-nation-hosted tournament is so unique. He also explains why the pipeline to a top-tier MLS starts with youth development, college soccer, and the communities that support them.  […]

In Defense of Apple’s Crazy F1 Math

Peter Supino, the Wolfe Research super analyst, joins John to gab about the changing sports media landscape and the insider math behind two of the biggest  rights deals of the decade: Apple’s curious bet on F1, and whether Paramount overpaid for UFC. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn […]

The Beautiful (iPhone) Game

The Athletic's Andrew Marchand joins John to discuss Apple’s use of numerous iPhone 17 Pros to produce a live soccer match, and whether iPhone broadcasting could become the norm. They also get into the 2026 World Cup and whether issues like ticket pricing, immigration concerns, and stadium occupancy will significantly impact the event. Finally, they […]