Box Office
Scott Mendelson
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May 21, 2024
The Ryan Reynolds Youthquake
The ultimate success of ‘IF’ hinges on whether Reynolds can continue to be as successful entertaining kids as managing soccer clubs and investing in spirits.
Scott Mendelson
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May 14, 2024
Disney’s Play for Fox Redemption
‘Kingdom of the Planet of the Apes’ isn’t merely a promising summer would-be blockbuster. It’s a rare chance for Bob Iger to extract movie value from his $71 billion deal for most of 21st Century Fox.
Scott Mendelson
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May 3, 2024
Hollywood’s Summer Box Office Coin Toss
This season’s slate is much less surefire than the mid-2010s MCU lineup or those live-action Disney remakes. Will the teetering theater industry end up closer to the $4 billion of 2023 or below the $3.3 billion domestic totals for 2022?
Scott Mendelson
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April 23, 2024
American Horror Story
Horror flicks simply aren’t performing at the box office with the potency they demonstrated as recently as last year. But is this the result of oversaturation or simply a natural come-down from previously unsustainable highs?
Scott Mendelson
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April 16, 2024
Meltdown at the Multiplex
Can Ryan Reynolds and Hugh Jackman save summer box office? Or is Hollywood’s ’24 strategy simply to wait till ’25?
Scott Mendelson
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April 2, 2024
Zaz-Adjusted Box Office Mojo
So far in ’24, Warner Bros. Discovery accounts for nearly 30 percent of domestic box office and—depending on how you slice it—19 to 40 percent of international.
Scott Mendelson
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March 25, 2024
Sony’s Ghostbusters Horror Story
Despite various indications that it might flop, Sony positioned ‘Ghostbusters: Frozen Empire’ as a scary movie rather than a nostalgic comedy. And that made all the difference at the box office.
Scott Mendelson
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March 4, 2024
It’s Not the Movies, It’s Imax
The opening weekend success of ‘Dune: Part Two’ suggests that the future of theatrical relies, in part, on studios marketing films as requiring a premium large format experience.
Scott Mendelson
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February 26, 2024
The Bob Marley Marketing Miracle
Is the Paramount musical biopic a new paradigm for how studios can get people into theaters for non-tentpoles during the off-season?
