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NFL

Hans Schroeder

Hans Solo

With more games in more markets airing with more partners than ever before, the NFL is constantly seeking to maximize its rabid domestic audience while minting new fans abroad. Hans Schroeder, the league’s media distribution chief, explains how it’s all working, and where on earth there’s still room for growth.
John Ourand • October 30, 2025
Sarah Shapiro • October 28, 2025
Lululemon’s NFL Strategy & A Consigner’s Tariff Guidebook
lululemon nfl
A roundup of the latest retail intel: How consignment boutiques are navigating the present economic headwinds; the athleisure brands banking on the NFL’s 140 million fans to juice sales; and pre–Black Friday layoffs coming to Amazon and Target.
John Ourand • October 20, 2025
Shanks on the NFL’s Deal
Robert Fishman, Eric Shanks, and Michael Nathanson
A wide-ranging conversation between Fox Sports C.E.O. Eric Shanks and MoffettNathanson analysts Michael Nathanson and Robert Fishman about the forthcoming NFL negotiations, reaching audiences outside of the bundle, the creep of private equity into college football, and much more.
NFL
John Ourand • September 29, 2025
NFL Dance Partners & Legacy Media War Cries
Super-analyst Michael Nathanson offers a candid view of the sports rights dialectic taking place between the legacy media companies, who need these games more than ever, and the hyperscalers with all the money in the universe.
NFL
John Ourand • September 25, 2025
The NFL’s Premature Exhortations
The league and its broadcast partners are weighing early renegotiations of their billion-dollar media deals, with a possible 18th game and new streaming packages on the table.
NFL
John Ourand • September 15, 2025
NFL ’29 Opt-Out Watch
Right now, we’re wading through a bizarre and likely ephemeral market in which the linear players have become preferred destinations for sports rights. Will this all end when the NFL hits the block? And when it does, who will get left out?
nfl chargers chiefs
Inner Circle Exclusive
Julia Alexander • September 9, 2025
The YouTube-NFL Postgame Show
It’s time to argue over the numbers for YouTube’s first NFL game. Was that 17 million figure soft, or should the real conversation be about the 69 million creators whose individualized viewing experience could be key to the league’s future?
Patrick Mahomes
John Ourand • September 4, 2025
YouTube’s Friday Night Lights
Yes, YouTube is streaming its first NFL game tomorrow from Brazil, and yes the NFL seems to be conceding to the long-inevitable march toward streaming—even embracing YouTubers like Dude Perfect. But don’t let that fool you. The NFL is still about the TV business, and business is still good.
Travis Kelce, NFL
Inner Circle Exclusive
Julia Alexander • September 2, 2025
When Will YouTube Win the Super Bowl?
Nothing produces more sports media agita than YouTube, whose sports endgame remains a mystery. But former YouTuber turned Octagon executive William Mao has some ideas about what might be coming next.
NFL
John Ourand • August 21, 2025
Déjà Venu
When the opening day cheers subside for ESPN’s new streamer, some of the distributors who helped build the poky cable channel into a sports juggernaut may worry they’ll end up with Venu by another name.