Jerry Lorenzo has never run Fear of God like a typical fashion brand. In 2023, he told The Wall Street Journal that “most companies run on cash; we run on faith.” In April, after he eliminated the C.E.O. role at his company—booting Bastien Daguzan, who joined from Jacquemus in September 2024—the company’s announcement was comically self-serious for a brand that mostly sells $150 hoodies to suburban teens (my 16-year-old brother included). “Our responsibility extends beyond the successes and failures of the tangible,” it read. “We are committed to an eternal vision guided by alignment, intention, and consideration. We are grateful for everyone who has contributed to moving Fear of God closer to the vision and purpose of the organization.”