Malique Morris
Malique is an enterprising business reporter and observer of consumer culture. He previously covered e-commerce and retail startups for The Business of Fashion and The Information.
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Lauren Sherman, Rachel Strugatz, Malique Morris & Sarah Shapiro
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Weekdays (Thursday is an Inner Circle exclusive)
The ultimate fashion industry bible, offering incisive reportage on all aspects of the business and its biggest players. Anchored by preeminent fashion journalist Lauren Sherman, Line Sheet also features Rachel Strugatz, who delivers unparalleled intel on what’s happening in the beauty industry, as well as Malique Morris and Sarah Shapiro, who both write about brick-and-mortar, D.T.C., and more.
THE LATEST ARTICLES
Malique Morris
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June 2, 2026
Quince and Repeat
As Everlane becomes a cautionary tale for retailers committed to selling “radical transparency” and sustainable fashion, Quince is becoming a billion-dollar business by remaining unapologetically transactional.
Malique Morris
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May 29, 2026
Groundhog Tarjay
In an era when Walmart, Amazon, and Quince are competing for the same customer, Target appears to be returning to the designer who wrote the playbook for bringing thoughtful fashion to mass retail. Could Isaac Mizrahi make Tarjay happen again?
Jerry Lorenzo’s Fear of God Complex
The sui generis luxury basics founder recently eliminated his C.E.O. and took over strategic and operational direction of the business himself. Profits are up, but can a creative director with aspirations to be the next Armani actually will himself to become a C.E.O., too?
Malique Morris
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May 22, 2026
Warby Parker’s $150 Million Google Goggles
Neil Blumenthal, co-founder and co-C.E.O. of the Millennial-beloved eyewear brand, discusses its big, Google-backed bet on A.I.-powered smartglasses—and how he plans to get people to wear them.
Malique Morris & Rachel Strugatz
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May 20, 2026
A Bizzaro Victoria’s Secret Collab & Everlane’s Rent Drama
The lingerie retailer has had success of late with a fairly obvious collab strategy, but an upcoming linkup is pretty out there. Plus, what does Everlane’s sale to Shein mean for its San Francisco landlords?
Malique Morris
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May 19, 2026
The One-Man War for Victoria’s Secret
Victoria’s Secret just escalated its proxy battle with billionaire Brett Blundy, an ugly fight over who’s done worse on sexual harassment. But the sideshow is distracting from a crucial point: The new Victoria’s Secret is working.
Malique Morris
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May 18, 2026
The Adidas-Satisfy Backlash & Chanel’s Momentum Gains
Why did the link-up between the upscale running brand and German shoe giant engender such hate? Plus: a closer look at Chanel’s pre-Blazy bump.
Malique Morris
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May 12, 2026
Vinted’s Manifest Destiny
Thomas Plantenga’s methodical leadership has taken Vinted from acquisition target to Europe’s dominant resale force, with a $9 billion valuation. Will his measured strategy help the company conquer the U.S.?
Malique Morris
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May 5, 2026
Inside the Lululemon C.E.O. Panic
Heidi O’Neill was the internal face of some of Nike’s biggest strategic mistakes. So how is the woman many blame for breaking Nike supposed to fix Lululemon? And what can she do about proxy warrior Chip Wilson, the company’s founder-turned-antagonist?
Malique Morris
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April 28, 2026
Bjørn to Run
Adidas C.E.O. Bjørn Gulden helped the company recover from its post-Yeezy malaise. But recent executive departures and slower sales growth evidence a less rosy future for the second-largest player in sportswear.
