NBA
Julia Alexander March 24, 2025
Peacock executives, like their counterparts at ESPN, seemingly want to find out if streaming can be television again by investing in local sports fandoms. If the early streaming wars were a race to see who could disrupt TV fastest, this next phase is a marathon to see who can reinvent it first.
Marie Donoghue
John Ourand March 21, 2025
It’s a familiar story, old as time: A platform company decides it wants to take a whirl in the media business, hires up, brings in a big executive… and then decides it doesn’t want to be in the media business after all.
Joe Buck Troy Aikman
John Ourand March 17, 2025
Two years out from broadcasting the Super Bowl, ESPN is yet again shaking up its truck—this time bringing in Fox hired gun Artie Kempner in a happy reunion with Troy and Buck. Coincidence?
Norby Williamson espn
John Ourand March 14, 2025
When veteran ESPN producer Norby Williamson took over production at Main Street Sports early this year, he had no intention of maintaining the R.S.N.s’ status quo. Today, he rolled out his plan for sports-specific production silos while recruiting four execs from Bristol. But can it all possibly work?


Jessica Berman nwsl
John Ourand March 10, 2025
NWSL’s Jessica Berman returns to talk about her priorities for the 13th season: broadcast discoverability, cultural relevance, and the star power of the Triple Espresso. Not necessarily in that order.
Jimmy Pitaro
John Ourand March 7, 2025
As ESPN’s relationship with MLB continues to fray, Bristol executives are cozying up to Main Street Sports on a deal that will help the network stay close to the game that it has carried for the past 35 years. But the deal isn’t quite the “end around” that some have suggested.
Eric Shanks
John Ourand February 28, 2025
Fox Sports C.E.O. Eric Shanks started his career working at the Indy 500. Now, his network is trying to leverage its NASCAR package with the rights to IndyCar. Can he restore the latter to its former glory?
mlb atlanta braves
John Ourand February 25, 2025
The play-by-play on the dissolution of Major League Baseball’s broadcasting partnership with ESPN.


Steve Phelps Nascar
John Ourand February 21, 2025
This year, NASCAR spread its races across five different media companies—everyone from Amazon Prime to The CW—testing fans’ loyalty, financial fitness, and scheduling awareness. After the grumbling stops, is it time to ask when enough is enough?
Steph Curry NBA
John Ourand February 18, 2025
Okay, so everyone hated on the gimmicky round-robin tournament—including Draymond Green on live television—but the stink around the game obscured other successes for the league.
New York Yankees anthony volpe
John Ourand February 14, 2025
The worthies in Bristol are starting to feel that they’re wildly overpaying for Sunday Night Baseball, especially given Apple’s and Roku’s far more frugal deals, and they’re threatening to exercise their out clause. Meanwhile, Netflix, Amazon, and others are warming up in the bullpen.
NFL
John Ourand February 11, 2025
Once again, ESPN and the NFL are in renewed negotiations for the former to take on the latter’s media assets. What’s changed since the last time these dance partners played footsie? More linear decline, Flagship, and maybe the Draft going up for bidding, too.


Roger Goodell
John Ourand February 7, 2025
As I’ve previewed before, the NFL commissioner and the league have long fantasized about the billion-dollar possibilities of eliminating another preseason contest and adding an 18th regular season game. Murmurs emanating from New Orleans suggest that the public negotiations have begun.
Luka Doncic
John Ourand February 4, 2025
You’re not going to believe it…
Jim Phillips
John Ourand January 31, 2025
ESPN locked down its deal with the ACC, ensuring the league will avoid Pac-12 overreach problems and keep Clemson and Florida State in the fold. But the price ESPN paid proves its sports rights market is not a bonanza for everyone.