A new, more fiscally conservative era has dawned under ESPN’s Jimmy Pitaro. Sure, he agreed to dig deep to pay the NFL $2.7 billion, the NBA $2.6 billion, and the CFP $1.3 billion (and that’s just the annual cost of those gargantuan media rights deals). But Pitaro has also passed on rights when he couldn’t make the numbers work, unsentimentally ending the network’s relationship with MLS after nearly 30 years and deciding against a deal for Pac-12 rights despite ESPN’s big investment in college sports. He recently told F1 executives that ESPN wouldn’t renew their $90 million U.S. rights deal, either, after the racing circuit asked for more money. (F1 executives have started talking to Netflix and NBC, among others, instead.)
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