• Join Puck

    Directly Supporting Authors

    A new economic model in which writers are also partners in the business.

    Personalized Subscriptions

    Customize your settings to receive the newsletters you want from the authors you follow.

    Stay in the Know

    Connect directly with Puck talent through email and exclusive events.

  • What is puck? Newsletters Authors Podcasts Events Gift Puck Careers

Will Amazon Get the First Streaming Super Bowl?

It’s virtually inevitable that a streamer will land the exclusive rights to host the Super Bowl within the next decade. And Amazon Prime Video, which has already proven itself with ‘Thursday Night Football’ and sits atop a geyser of e-commerce money, would be the natural successor to a six-decade tradition.

Inner Circle Exclusive
Julian Edelman new england patriots super bowl
Five years of sports streaming data suggest that while fans will definitely switch platforms for sufficiently big events, casual viewers are harder to capture. Would the Super Bowl be any different? Photo: Al Bello/Getty Images
Julia Alexander
April 14, 2026

Join Puck to listen to this article

I can’t imagine anyone was surprised when Amazon’s Jay Marine told Ourand’s boy Andrew Marchand last week that Prime Video would inevitably land the rights to the Super Bowl. Amazon has by far the biggest portfolio of sports rights among the pure-play streamers—and it’s clearly the most ambitious. Sure, Netflix has invested millions in one-off events like boxing and its Christmas NFL games. But Amazon’s only real competitors among sports-first streamers are ESPN Unlimited, which is still subscale, and Peacock, which lost another $550 million last quarter. Marine talks with the sort of swagger that’s only possible when you’ve got a $3 trillion company behind you.

Inner Circle Exclusive

Join us in the Inner Circle

Becoming an Inner Circle member now takes you even more inside to exclusive coverage you won't get anywhere else
Join Inner Circle
  • Exclusive bonus days of select newsletters
  • Exclusive access to Puck merch
  • Early bird access to new Editorial and Product features
  • Invitations to private conference calls with Puck authors