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Julia Alexander

Hollywood’s most authoritative streaming industry expert and Director of Strategy at Parrot Analytics, where she advises clients on the tectonic shifts in tech, media, and telecom.

THE LATEST ARTICLES
NEWSLETTERS
Lachlan Murdoch
Julia Alexander • June 17, 2026
The New Mayor of Roku City
Fox’s $22 billion acquisition will do more than just add a third streaming option to pair with Tubi and Fox One. It would also give the Murdochs a foothold in the distribution business at the exact right moment.
Mark Thompson
Julia Alexander • June 12, 2026
The Wellness Wars
CNN is chasing The New York Times to tap into the wellness-obsessed world of peptides and GLP-1s as its next great subscription engine. Can legacy media compete with an army of TikTok doctors? And, perhaps more to the point, should they?
Billy Parks
Julia Alexander • June 10, 2026
Fox’s Creator Studios Doesn’t Care Where You Watch… as Long as You’re Watching
Studios and streamers have had mixed success trying to graft YouTube stars onto their own platforms. Fox’s new Creator Studios is trying something different: investing in I.P. across the internet, regardless of where it shows up.
Peter Rothpletz headshot
Julia Alexander • June 8, 2026
All Tuckered Out
A conversation with Peter Rothpletz, founder of the newly launched Verbatim Media, which hopes to do for progressive creators what Fox’s Red Seat Ventures has done for Tucker Carlson and Megyn Kelly.
Elon Musk
Julia Alexander • June 1, 2026
Elon’s Everything Network
In many ways, Elon’s ambitions for X are actually bigger than his terrestrial competitors could ever fathom. The question is whether he can execute on a plan that sounds crazy for anyone but him.
sundar pichai
Julia Alexander • May 22, 2026
Call My Agentic!
Agentic search will, at least in theory, spell doom for many of the billions of sites on the open web, and usher in a strange back-end micropayment marketplace where agents trade commissions piecemeal. But is that theory undervaluing the power of people and the publishers who know how to connect with them?
shadow and bone
Julia Alexander • May 19, 2026
Streaming TV’s Romantasy Problem
Hollywood keeps trying to mine the red-hot genre for adaptations with built-in female fandoms. So why haven’t Amazon or Netflix cracked the code?
summer house
Julia Alexander • April 21, 2026
‘Summer House,’ ‘Mormon Wives’ & The Limits of the Reality Binge
Even as unscripted TV’s share of streaming watch time has fallen, Bravo has created a content flywheel that consistently helps its shows enter the broader cultural conversation. One of its biggest strengths may be its adherence to the weekly episode drop.
Meredith Kopit Levien
Julia Alexander • April 17, 2026
Doomsday Prepping for the A.I. Media Apocalypse
The already shell-shocked media business is bracing for yet another existential disruption: a future in which many readers are replaced by A.I. agents summarizing their work—and cutting out the advertisers that are the lifeblood of the industry.
Julian Edelman new england patriots super bowl
Inner Circle Exclusive
Julia Alexander • April 14, 2026
Will Amazon Get the First Streaming Super Bowl?
It’s virtually inevitable that a streamer will land the exclusive rights to host the Super Bowl within the next decade. And Amazon Prime Video, which has already proven itself with ‘Thursday Night Football’ and sits atop a geyser of e-commerce money, would be the natural successor to a six-decade tradition.
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