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Julia Alexander

Hollywood’s most authoritative streaming industry expert and Director of Strategy at Parrot Analytics, where she advises clients on the tectonic shifts in tech, media, and telecom.

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LOS ANGELES, CALIFORNIA - NOVEMBER 18: Disney Executive Chairman Bob Iger attends the Exclusive 100-Minute Sneak Peek of Peter Jackson's The Beatles: Get Back at El Capitan Theatre on November 18, 2021 in Hollywood, California. (Photo by Charley Gallay/Getty Images for Disney)
HOLLYWOOD • September 19, 2023
Reflections on the Disney-Charter Hostage Crisis
What we did, and didn’t, learn from the carriage fee negotiation heard round the world.
Israeli hits like ‘Fauda‘ are certainly finding new audiences in the U.S., but the foreign genre generally isn’t as popular as English language series.
HOLLYWOOD • September 12, 2023
Lost in Translation
As Hollywood engages in its grueling labor war, and production grinds to a halt, studios and streamers are turning to a workaround: internationally-produced scripted and unscripted series. Will it work?
AMC’s deal with David Zaslav and WBD’s Max streamer is ostensibly premised on the notion that the network will be able to capture subscriber attention from the larger platform.
HOLLYWOOD • September 6, 2023
Disney, Zaz-AMC & the New Fronts in the Streaming Wars
News and notes on the hottest topics in the streaming industrial complex: Warner Discovery’s deal for AMC+ shows, the ESPN-Charter battle, and more.
WBD C.E.O. David Zaslav hopes CNN on Max can be leveraged to drive engagement and push audiences to other titles on on the streamer.
HOLLYWOOD • August 29, 2023
Zaz’s New CNN++
CNN, as we know it, may not make the transition to Max, especially as a 24/7 news source. It’s the perfect opportunity for WBD executives to reimagine the news product and format for a new generation.
Demand for the MLS increased by more than 6x the average of all series in the U.S. after Messi joined the league.
HOLLYWOOD • August 22, 2023
Apple’s Messi Complex
Is a streamer’s money better spent on live sports or on creating new TV series and films? For Apple, it may be a unique value prop.
HOLLYWOOD • August 15, 2023
Bob Iger’s Originals Sin
To pare its streaming losses, Disney plans to reduce spending, raise prices, crack down on password sharing, and produce less—less!—content. In an era of ruthless competition and franchise fatigue, Iger may be pushing the limits of what consumers will pay without getting something original in return.
Netflix’s resuscitated surprise hit ‘Suits,’ in many ways, is a perfect illustration of how to measure success in this new streaming age.
HOLLYWOOD • August 8, 2023
‘Suits’ Success & the Future of Netflixonomics
The surprise mega-performance of the underwhelming Sussex-adjacent series underscores the power of Netflix’s transformation from the era of hypergrowth to the age of super-retention.
Conventional wisdom holds that some streamers are more vulnerable than others to an extended strike.
HOLLYWOOD • August 1, 2023
The Streamers’ Strike Vulnerability Index
A semi-surefire, partially-definitive, entirely data-driven guide to which streaming services are susceptible to the most subscriber churn as the dual actors-and-writers impasse grinds on.
Netflix co-C.E.O. Ted Sarandos said he was “open to all different models that are out there right now."
HOLLYWOOD • July 27, 2023
The Netflix Pricing Wars
After a decade of phenomenal growth based on a single offering, a content bazooka, and an indifference to password sharing, Netflix’s next theater of growth all comes down to nailing multiple price points—including a possible free tier—and deploying its vaunted algorithms across the spectrum.
Bob Iger, himself, said that companies tied to the linear and satellite businesses are in real trouble—but those pivoting to streaming aren’t in the clear, either.
HOLLYWOOD • July 18, 2023
The Iger Streaming Beta Blocker
Disney needs to both cut its losses and grow its appeal outside of its core franchises. Herewith, a few ideas for how Iger can turn things around.
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