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Julia Alexander

Julia Alexander is Director of Strategy at Parrot Analytics, where she advises clients on the tectonic shifts in tech, media, and telecom. Previously, she covered TMT at The Verge.

THE LATEST ARTICLES
NEWSLETTERS
HOLLYWOOD • May 23, 2023
We Need to Talk About Netflix’s Ad Numbers
Netflix upended the industry once again last week with its first appearance at the upfronts, touting some strong numbers for its new ad tier. The streamer’s main argument coalesced around 5 million monthly active users, but… five million of what, exactly?
In 2019, Bob Iger was openly wary of introducing too much general entertainment to Disney+, concerned that it would harm the “family brand.”
HOLLYWOOD • May 16, 2023
The Iger-Hulu Flip-Flop
When Bob Iger first ushered Disney into the streaming era, he prioritized the company’s historic brand over growth at all costs. Well, now it’s time for growth at all costs.
V.P. of advertising marketing and partner solutions at Roku, Dan Robbins, who is at the center of two major issues facing the streaming industry.
HOLLYWOOD • May 9, 2023
Hollywood’s Coming “OS Wars”
The real battle for consumer attention isn’t between individual apps but rather the set-top device-makers that aggregate everything on your smart TV’s “home screen”—and that starts with Roku.
Shows like Game of Thrones and Euphoria are inseparable from the HBO brand. But they’re also more than that.
HOLLYWOOD • May 2, 2023
Streamer Report Cards, Part III: The Heavyweights
An insider assessment of the shows and strategies that Netflix, Disney+, and the soon-to-be-renamed Max should be developing to cultivate new audiences and grow their footprint.
Hulu president Joe Earley.
HOLLYWOOD • April 25, 2023
Streamer Report Cards, Part II: The Incumbents
An analytical assessment of the shows that Paramount+, Peacock, and Hulu need to buy and sell—before they are bought and sold, themselves.
The Boys is one of the few Prime Video series to chart on Nielsen, and its Season 3 finale is one of only three Amazon shows to amass more than 1 billion minutes streamed in a week.
HOLLYWOOD • April 16, 2023
Streamer Report Cards, Part I: The Tech Lords
Gaming out what shows are working, what genres are oversupplied, and where there are the greatest growth opportunities for Amazon Prime Video and Apple TV+.
Netflix co-C.E.O. Ted Sarandos. Few in Hollywood known how the transition to streaming will play out, or which business model will prove to be the right one.
HOLLYWOOD • April 4, 2023
The Great Streaming Money Squeeze
As Hollywood retrenches from its cash-burning, everything-at-the-wall, win-at-all-costs era, streaming guru Matthew Ball weighs in on the industry’s shrinking margins, a new Netflix competitor, and why gaming is merging with traditional entertainment.
‘Dragged Across Concrete,’ a critically acclaimed but semi-controversial Mel Gibson vehicle that bombed at the box office in 2018, is now a Netflix hit.
HOLLYWOOD • March 28, 2023
Netflix & the Most Valuable Real Estate in Hollywood
While its rivals shift back to a theatrical-first, monetize-as-you-can content strategy, Netflix is doubling down on what it does best: leveraging its massive scale, data, and that coveted home page to resurface content that the rest of Hollywood needs to sell.
Tyler Perry, Paramount Global chairperson Shari Redstone, and BET president Scott Mills.
HOLLYWOOD • March 21, 2023
The Shari BET Strategy
Shari Redstone has combined her family heirlooms into one massive, undervalued, underloved media conglomerate in the hopes of finding a single buyer for the whole enchilada. So why is she making an exception for BET?
After Disney C.E.O. Bob Iger took the gloves off and announced that all options are on the table regarding Hulu, conversations around the streamer’s future have been fairly myopic.
HOLLYWOOD • March 14, 2023
Hulu M&A Hunger Games
The conversation surrounding Hulu has become oversimplified and binary, suggesting that either Disney buys Comcast’s third of the company, or Comcast buy’s Disney’s two-third’s stake. But that’s unreflective of the complex industrial phase that streaming has entered.
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