The ‘Devil Wears Prada 2’ Merch Headache & A Milan Design Week Postmortem

devil wears prada 2
It’s fair to say we’re all ready for the Devil Wears Prada 2 promotional tour to be over: I.P. still (mostly) rules Hollywood, and the only way to make these big projects worthwhile is to market the heck out of them. Photo: Macall Polay/Courtesy of 20th Century Studios
Lauren Sherman
April 23, 2026

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