When Dish Network launched Sling TV and introduced consumers to the “skinny bundle,” in 2015, the concept was dismissed by analysts and industry watchers as a panicked reaction to cord-cutting disguised as innovation—a less expensive, if imperfect, product to keep price-sensitive digital natives in the fold. A decade later, the skinny bundle endures, but it has hardly proven immune to the erosion impacting its more robust brethren. To wit: For the past three years, Hulu + Live TV has hovered between 4 million and 4.8 million subscribers; Sling’s subscribers currently stand at 2 million, down from a peak of 2.7 million in 2019; and just last week, Fubo’s stock slipped on guidance that sub numbers could decline by 14 percent year over year, with revenue projected to drop 10 percent in the same period.