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The First Monday of Mayhoola

Rumors abound regarding Mayhoola, the Qatari royal family–backed investment vehicle that once aspired to challenge LVMH and Kering before pivoting. Now, it seems, it’s pivoting again…

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François Pinault and Rachid Mohamed Rachid
Given how much the industry has changed in the two years since Mayhoola engaged Kering on Valentino, the looming question is whether Mayhoola and Kering might enter some sort of strategic alliance. Photo: Julien M. Hekimian/Getty Images for Valentino
Lauren Sherman
June 12, 2025

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Mayhoola for Investments, the Qatari royal family–backed firm, has been on my mind lately. Of course, there’s the near-incessant speculation about the timing of its sale of Valentino, its most prized possession, to Kering. (Kering currently owns 30 percent of the business.) More recently, I heard chatter that Mayhoola was considering an acquisition of Etro and Missoni, two Italian heritage brands desperate for new ownership.

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