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Luca’s People

Luca de Meo’s grand turnaround plan for Kering was met with skepticism in April. But insiders are starting to see his penchant for installing executives from outside the industry as the only path forward.

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luca de meo
Kering C.E.O. Luca de Meo at the Cannes Film Festival on May 17, 2026. Photo: Sameer Al-Doumy/AFP/Getty Images
Lauren Sherman
June 4, 2026

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It’s been about six weeks since Kering’s now-infamous Capital Markets Day—the new pastime in which C.E.O. Luca de Meo spoke for three hours straight, Bernstein analyst Luca Solca inspired Demna to write a motivational memo to his team, and we ate all our meals standing up, mulling the future of the company. In the aftermath, a host of questions around the chief executive’s long-awaited turnaround plan remain unanswered. Among them: How is de Meo measuring “brand desirability,” a new K.P.I. for label-level executives? Would the Renault veteran hire more car guys? (Yes, Gucci is now partnering with Formula 1.) Most importantly: Would his overhaul actually work?

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