When Gina Carano tapped out 17 seconds into her fight with Ronda Rousey on Saturday at Los Angeles’ Intuit Dome, you could almost feel the schadenfreude emanating from the legacy sports media group chats. After all, Netflix has spent the past half-decade or so attempting to disrupt the sports media ecosystem with their eventized content strategy, which relies on the assumption that the streaming company could skim the cream off the top without carrying the tonnage. Along the way, the streamer has become a legitimate contender for the sports rights that keep legacy players afloat—a frustration compounded by the inescapable reality that competing against a $376 billion market cap company is a losing game.