Whenever Netflix announces another price hike (it’s basically an annual tradition at this point), the trades and the streamer’s massive audience inevitably grumble and warn of a potential subscriber exodus. And yet, there’s a good reason the complaints fall on deaf ears. Sure, Ted Sarandos and Bela Bajaria’s push into the sports realm is usually cited as the reason why the company needs to increase prices, and not all their customers are clamoring to watch the next Jake Paul fight or MLB’s Opening Night. But for executives making the call, there’s only one metric that matters: subscriber churn, which has hovered around 2 percent for years at Netflix, according to Antenna.