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Welcome back to The Best & The Brightest, I’m Peter Hamby. Today, my thoughts on the misplaced hope emerging among DeSantis allies that the candidate can follow the McCain ’08 playbook to get his campaign back on track. As someone who was often the only reporter on the bus with McCain in South Carolina back then, I can tell you that the comeback is only as good as the candidate. Plus, below the fold, a few thoughts on Trump’s new digital media strategy, with input from one of his closest advisers.
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The Best & Brightest

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Welcome back to The Best & The Brightest, I’m Peter Hamby. Today, my thoughts on the misplaced hope emerging among DeSantis allies that the candidate can follow the McCain ’08 playbook to get his campaign back on track. As someone who was often the only reporter on the bus with McCain in South Carolina back then, I can tell you that the comeback is only as good as the candidate. Plus, below the fold, a few thoughts on Trump’s new digital media strategy, with input from one of his closest advisers.

But first, the latest from my colleague Abby Livingston with the word from Capitol Hill…

The Capitol Hill Cafeteria Report
An utterly indispensable, high-minded, and, yes, occasionally dishy readout of what our lawmakers are really legislating behind closed doors.

By Abby Livingston

  • G.O.P. impeachment fears: Over the weekend, South Carolina Rep. Nancy Mace took a break from her fiancé to warn her fellow Republicans that impeaching Joe Biden could be political suicide for...

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DeSantis’s Zombie Comeback Tour
DeSantis’s Zombie Comeback Tour
Allies have pointed to McCain’s 2007 campaign comeback as the “perfect example” of why DeSantis shouldn’t be written off. But, as someone who rode the bus with McCain during those bleak days, I can tell you the comparison is perfectly imperfect.
PETER HAMBY PETER HAMBY
News of a campaign “reset” is often accompanied by the smell of death, and over the last two weeks, the conversation around Ron DeSantis has felt downright funereal. His much-hyped campaign, barely two months old and slipping in the polls, has laid off staffers in an effort to make up for...
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