Over the past week in San Francisco, my zillions of conversations with media and league executives in the run-up to the Super Bowl all eventually turned to the same topic—a lingering and very real anxiety around what’s going to happen when the NFL opts out of its media deals and opens a new negotiating window this fall. This apprehension, which I previewed last week, naturally coalesces around money, leverage, and the reality that no American broadcast network can live without the Shield. And if Adam Silver managed to more than double the annual value of his league’s deals last year, the NFL is poised to blow past its precedent, thereby forcing executives to pay way more for the same slate or risk existential peril. Other than that, everyone had a great week!