Over at 30 Rock, the Peacock brain trust is buzzing about what they’re calling “Legendary February”—the planetary alignment of the Super Bowl, the Olympic Games, and the NBA All-Star Game. NBCU executives have placed huge bets on live sports to power the streamer’s subscription engine, premised on the notion that customers who sign up for tentpole events will stick around after. But Legendary February will be a critical test of whether that thesis bears out. Peacock, after all, is the one major streamer that has yet to turn a profit (thanks in part to its $2.5 billion-per-year NBA deal…), and it has struggled to surpass 45 million subscribers or 2 percent of total TV viewing time in the past year, per Nielsen. Even worse, while Peacock’s losses had started to narrow over the past several quarters, Comcast just reported a $552 million loss on the streamer—largely driven by those sports ambitions.