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Denim Short Selling

The latest ShopMy data shows that affiliate dollars are flowing through the vacation wardrobe—linen skirts, scarf tops, and raffia minis—wrapped around it.

Christopher Esber
A model wearing the a Christopher Esber scarf top. Photo: Courtesy of Christopher Esber
Sarah Shapiro
July 14, 2026

Here’s a bit of news: People are buying clothes. As indicated by our exclusive ShopMy x Line Sheet top 10 list for June, ready-to-wear—not handbags—drove luxury affiliate commerce in the month. Seven of June’s top 10 luxury items were apparel, up from just four in May. With the unofficial runway stretching from Portofino and Saint-Tropez to Martha’s Vineyard and Aspen, it seems as though the GLP-1-svelte—and other vacationers—are scrambling to buy ready-to-wear.