Beauty Mailbag: L’Oréal’s $2B Armani Question & Alix Earle’s Heater

alix earle
Influencer Alix Earle, founder of skincare brand Reale Actives, in a marketing photo for the company. Photo: Courtesy of Reale Actives
Rachel Strugatz
July 1, 2026

Join Puck to listen to this article

It’s been an incredibly busy first half on the beauty beat, filled with launches, relaunches, sales, and a too-good-to-be-true mega-merger. Lately, my inbox has been bursting with running commentary on beauty’s next act: Where does Fenty go after LVMH? Should L’Oréal own more of Armani? And what, exactly, is Estée Lauder buying once it finally finishes selling?