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Gwyneth Paltrow

Gwyneth Paltrow

Beyond Goop and Evil

Gwyneth’s eternally unprofitable startup is facing yet another crisis, with a flailing beauty brand, a third round of layoffs, and a founder who’s realizing the limits of building a brand around her own personality. Will Goop ever locate an exit?
Rachel Strugatz & Lauren Sherman • November 6, 2024
Rachel Strugatz • October 23, 2024
Gwyneth’s Beauty Makeover
Gwyneth Paltrow
Despite recent layoffs, Gwyneth has found her groove in the food business and gotten serious (no more vagina candles) about her beauty brand. But can her wry, in-on-the-joke WASP aesthetic and celebrity icon status overcome C-suite troubles and find her an exit?
Rachel Strugatz • July 10, 2024
Midnight in the Garden of Goop and Evil
gwyneth paltrow goop
News and notes on the latest beauty industry chatter: Goop’s brick-and-mortar expansion, and the executive shuffle at Pat McGrath Labs.
Gwyneth Paltrow
Rachel Strugatz • June 19, 2024
As Goop as It Gets
Gwyneth Paltrow created, and perfected, the very concept of the celebrity lifestyle brand. Does the actress-entrepreneur-executive have what it takes to pull Goop out of a midlife funk?
Demi Moore presented an innovation award to Gwyneth Paltrow at the CFDAs.
Lauren Sherman • November 9, 2023
The Skirt & The Whale
Amazon, Gwyneth, Tory, Khaite, Domenico, etcetera: news and notes from underneath the giant blue whale at the CFDA awards.
Lauren Sherman • August 17, 2023
Richemont Curiosities, Anna Intrigue & More Burning Questions
Herewith, Line Sheet’s first reader mailbag.
Lauren Sherman • August 3, 2023
Gwyneth’s Sweet Smell of Success?
Paltrow has put all of her eggs in the Goop mogul basket, but what’s the endgame for a newsletter-turned-lifestyle brand that doesn’t turn a profit? Dave Portnoy’s Barstool may provide a comp…