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Taylor Swift

Taylor Swift doesn’t really touch fashion—an anomaly in an era where entertainers rely on luxury-brand deals to cushion their annual revenue figures.

Why Isn’t Taylor Swift Fronting a Fashion Brand?

People who have worked with Swift say that she doesn’t need a luxury campaign. Her own brand, though? That could happen.
Lauren Sherman • October 2, 2023
Matthew Belloni • September 1, 2023
How the Swiftie Cinematic Universe Came to Theaters
According to sources close to the deal, the priority was to “event-ize” the experience, to replicate a Swift concert environment.
Taylor Swift’s innovative deal with AMC might open the gates for a new genre of D.T.C. theatrical concert films, even if it angers the rest of Hollywood.
Matthew Belloni • December 12, 2022
How Taylor Swift Ended Up at Searchlight
Taylor Swift
Behind the scenes of Swift’s first feature foray in Hollywood.
Taylor Swift
Eriq Gardner • November 21, 2022
Is Taylor Swift the Anti-Hero of the Ticketmaster Debacle?
The “Eras Tour” imbroglio doesn’t tell us anything we didn’t already know about the notorious ticketing company, but it’s cause to revisit the idea of suits versus artists. Ticketmaster, after all, functions as an agent for artists. Shouldn’t they shoulder some of the responsibility?
George Clinton, Taylor Swift and Pharrell Williams
Eriq Gardner • July 11, 2022
The $7.8 Billion Music Case of the Century
In just a few weeks, an obscure three-judge panel will oversee a trial in the shadowy recesses of the Library of Congress that could decide the fate of Spotify, Apple Music, Amazon Music, Pandora, YouTube and more. Why isn’t anyone paying attention?