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Why Isn’t Taylor Swift Fronting a Fashion Brand?

Taylor Swift doesn’t really touch fashion—an anomaly in an era where entertainers rely on luxury-brand deals to cushion their annual revenue figures.
Taylor Swift doesn’t really touch fashion—an anomaly in an era where entertainers rely on luxury-brand deals to cushion their annual revenue figures. Photo: Gotham/GC Images
Lauren Sherman
October 2, 2023

As I’ve mentioned before, I don’t like taking cabs during fashion week: I find the unpredictable traffic unnerving, and often end up getting out anyway and running the last quarter-mile to the venue. (Yes, that was me jogging up to Loewe.) This past week in Paris, I’ve taken dozens of metros, the RER, several buses, and walked tens of thousands of steps each day. 

I also don’t particularly like being alone with my thoughts—we’re all aspiring WASPs—so most of that time has been spent listening to The Bear soundtrack (better than the show itself, IMO, we can discuss offline) and podcasts, none of which have anything to do with fashion. Mostly I’ve been listening to people interrogate the apparently budding relationship between Taylor Swift and Travis Kelce, a tight end for the Kansas City Chiefs. (Editor’s note: He actually may be the best tight end in NFL history, but who cares…)