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The Gredes

Kim Kardashian Skims
Lauren Sherman • July 18, 2024

The Shape of Skims

The Kardashians are under pressure to turn their most successful brand into an I.P.O.-ready, multichannel revenue machine that rewards their investors, justifies a $4 billion valuation, and fully supplants Victoria’s Secret—and soon. Can they pull it off?
Lauren Sherman • July 27, 2023
Kylie Jenner Answers to the Higher Calling of Fast Fashion
Kylie’s new brand remains in stealth mode, but the Gredes’ team have begun interviewing candidates for certain positions without telling them anything about the project.
Kylie will be fronting a line developed by Jens and Emma Grede, the geniuses behind Skims and other Kardashianwear.