The Gredes
Malique Morris
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June 26, 2026
Can Reformation Put the Fashion I.P.O. Back in Style?
With news that Reformation is seeking to go public, we revisit its fellow 2010s darlings to check in on the state of the fashion startup–industrial complex.
Grede Expectations
Popular Culture, the fashion funding vehicle run by Jens and Emma Grede that launched Skims, may have found its latest reclamation project—and one that hints at the shape of the company’s post-Kim future.
Lauren Sherman
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December 26, 2025
Line Sheet Mailbag: Is the Resale Boom for Real?
With 2025 all but a wrap, we field reader questions on whether anyone’s going to get really rich on the secondhand market, what the hell is next for Flamingo Estate, and when/if our national Labubu nightmare will ever end.
Why Did Kim & Jens Need Another $225M?
Yes, Skims’ new $225 million capital raise, and $5 billion valuation, is a fabulous headline. But why is the company searching for new funding on the private market in advance of a presumably forthcoming I.P.O.? Is it a sign of strength or distress?
Lauren Sherman
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July 4, 2025
The Best of Line Sheet: Stars and Stripes Edition
Our biggest stories of 2025, so far, featuring American fashion companies in a Eurocentric world.
Lauren Sherman
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June 2, 2025
Scenes From the Kardashians-Grede Marriage
Over the past decade, Emma and Jens Grede turbocharged the Kardashian/Jenner business empire—driving sales of denim and bodysuits and dish soap—while creating the mold for celebrity brands. But the Gredes also have businesses of their own, and their holdco, Popular Culture, and the Kardashian family businesses seem to be slowly but surely drifting apart.
Radhika’s ‘Vanity Fair’ Exit & Luxury’s French Resistance Fantasy
Notes on the chatter surrounding Radhika Jones’s departure from Vanity Fair (plus the requisite succession speculation...), how the luxury world is bracing for knock-on effects from “Liberation Day,” scenes from the Skims flagship opening on Sunset Boulevard, and a look at Zac Posen’s GapStudio debut.
Lauren Sherman
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January 6, 2025
Khy Times
Kylie Jenner accessorized at the Golden Globes with Timothée, but making things work with her “real” fashion brand, Khy, is proving more elusive. Meanwhile, Kim’s P.E. vehicle has come up short.
Lauren Sherman
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December 16, 2024
Grede Is Good
A very candid chat with Jens Grede, the C.E.O. of Skims and member of the husband-wife team that turned Kim’s shapewear avocation into a fully realized category leader, replete with a likely I.P.O. and future liquidity event.