Can Reformation Put the Fashion I.P.O. Back in Style?

resee column 6.25
From left: Ssense C.E.O. Rami Atallah, Skims C.E.O. Jens Grede, Reformation C.E.O. Hali Borenstein, Vuori founder Joe Kudla, and AMI founder Alexandre Mattiussi. Photo-Illustration: Puck; Getty Images; BFA; Courtesy of Vuori
Malique Morris
June 26, 2026

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Everyone in Paris is sweating, literally and physically, over the men’s shows. (Look out for Lauren’s coverage on Monday.) But here in the States, the big news came from Reformation, which disclosed that it has filed for an I.P.O.—the first notable fashion startup in a while to go public. Naturally, the filing got me thinking about the state of the fashion startup–industrial complex.