The Basel Squeeze

Art Basel
The Messeplatz, Art Basel. Photo: Courtesy of Art Basel
Marion Maneker
June 12, 2026

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As just about everybody in the art world knows, the spectacular success of Art Basel Paris has put some pressure on the original art fair’s value proposition. Decades ago, when the art world seemed smaller, and there were few other competing fairs of global importance, getting access to the booths in the Basel Messeplatz was a competitive sport. People not accustomed to waiting in lines would queue at the venue’s glass doors to sprint to their favorite booths. In the days before PDFs of packing lists became ubiquitous, a first look meant getting the first opportunity to put a work on “reserve” or make an offer. It’s an oft-told story, but around 20 years ago, private dealer Philippe Ségalot hired a makeup artist so he could recon the hall unrecognized as the galleries set up their booths. It’s almost impossible to imagine anyone taking those measures today.