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Adam Silver’s Next Windfall

As regional sports networks collapse, Adam Silver may be sitting on the streaming industry’s most coveted new package—and Amazon, Google, and a host of hungry newcomers all want in.

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Shai Gilgeous-Alexander Oklahoma City Thunder nba finals 2025
So, who are the frontrunners in the race for the NBA’s recovered local rights? There are several important dynamics at play, including how to deal with local ad inventory (an important and elusive piece of the puzzle for streamers), complicated by the regional sports network structure. Photo: Matthew Stockman/Getty Images
Julia Alexander
March 10, 2026

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In the sports world, distribution power is once again the coin of the realm—which means, among other things, that content bundles are back. To wit: ESPN is distributing MLB’s out-of-network games this season, Amazon is all-in on League Pass following its new deal with the NBA, and even Comcast is repositioning Peacock as a potential aggregator in this new streaming era rather than relying solely on the NFL season and the latest kids’ movie to keep the machine humming.

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