Smiling Through the Baseball Apocalypse

Shohei Ohtani
Shohei Ohtani of the Los Angeles Dodgers Photo: Tony Macon / MLB Photos via Getty Images
John Ourand
July 16, 2026

Standing on the field at Citizens Bank Park before Monday’s Home Run Derby in Philadelphia, a media executive marveled at how well baseball was performing this season. TV ratings are up significantly. Attendance has achieved its highest point in a decade. Ad sales and sponsorship rates are soaring. So what about the ongoing cold war between the league and the players union, I asked? You know, the one that had even the sunniest optimists resigning themselves to a 2027 lockout before this season even began? “They’ll figure it out,” was the short answer.

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