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Here’s Gianni…

The World Cup’s descent on North America has been greeted by the typical grab bag of micro-scandals and preemptive complaints. In their private group chats, though, top industry executives don’t really care—they’ve seen this film before, and they’re convinced they are about to make stacks of cash.

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Gianni Infantino
At the Milken Institute Global Conference last week, Infantino defended the World Cup’s high ticket prices before a gathering of U.S. executives. “We have to apply market rates,” he said, speaking off-the-cuff in response to a question. Photo: Antonio Torres - FIFA/FIFA/Getty Images
John Ourand
May 14, 2026

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On Tuesday, a crowd of Beltway power players—including House Speaker Mike Johnson, Sen. Joni Ernst, Sen. Maria Cantwell, and Rep. Debbie Dingell—gathered on the rooftop of a D.C. office building for Fox Sports’s World Cup kickoff party. Andrew Giuliani, the head of the White House World Cup Task Force, grabbed the mic and enthusiastically told the crowd that “this is gonna be such an incredible story, and not just of the incredible successes that happen on the field.” He added that he expects his role to fade into the background when the tournament starts on June 11.

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