Twenty years after YouTube launched, Hollywood is still trying to figure out what to do about it. Over those two decades, what began as a lo-fi website for user-generated content has become the largest threat to traditional TV as well as the streaming giants that grew up alongside it. The platform generates more than $60 billion in annual revenue, and is now home to NFL Sunday Ticket and the Oscars. Most recently, of course, YouTube-native content creators Kane Parsons, Curry Barker, and Mark Fischbach, among others, have crossed over to the multiplex, evidence that the next generation of Hollywood talent is being minted far outside the studio system.