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Julia Alexander

Hollywood’s most authoritative streaming industry expert and Director of Strategy at Parrot Analytics, where she advises clients on the tectonic shifts in tech, media, and telecom.

THE LATEST ARTICLES
NEWSLETTERS
Netflix’s resuscitated surprise hit ‘Suits,’ in many ways, is a perfect illustration of how to measure success in this new streaming age.
Julia Alexander • August 8, 2023
‘Suits’ Success & The Future of Netflixonomics
The surprise mega-performance of the underwhelming Sussex-adjacent series underscores the power of Netflix’s transformation from the era of hypergrowth to the age of super-retention.
Conventional wisdom holds that some streamers are more vulnerable than others to an extended strike.
Julia Alexander • August 2, 2023
The Streamers’ Strike Vulnerability Index
A semi-surefire, partially-definitive, entirely data-driven guide to which streaming services are susceptible to the most subscriber churn as the dual actors-and-writers impasse grinds on.
Netflix co-C.E.O. Ted Sarandos said he was “open to all different models that are out there right now."
Julia Alexander • July 28, 2023
The Netflix Pricing Wars
After a decade of phenomenal growth based on a single offering, a content bazooka, and an indifference to password sharing, Netflix’s next theater of growth all comes down to nailing multiple price points—including a possible free tier—and deploying its vaunted algorithms across the spectrum.
Bob Iger, himself, said that companies tied to the linear and satellite businesses are in real trouble—but those pivoting to streaming aren’t in the clear, either.
Julia Alexander • July 19, 2023
The Iger Streaming Beta Blocker
Disney needs to both cut its losses and grow its appeal outside of its core franchises. Herewith, a few ideas for how Iger can turn things around.
Amazon’s ‘Citadel,’ the spy series that cost more than $250 million, failed to top Nielsen’s weekly streaming chart.
Julia Alexander • July 11, 2023
The CBS-ification of Amazon Prime Video
A couple expensive misfires and insane budgets have Hollywood questioning Amazon’s strategy. But Amazon knows how to make great shows; it’s just learning how to do so efficiently.
HBO will begin licensing content, including Issa Rae’s ‘Insecure,’ to Netflix.
Julia Alexander • June 27, 2023
Netflix’s New Math & HBO’s Pivot
News and notes on the latest existential quandaries in Los Gatos and Hudson Yards: The Top 10 debate, the Zaz licensing controversy, and Tubi’s streaming coup.
Despite troubles with the binge model, why are Bajaria & Co. so resistant to changing gears?
Julia Alexander • June 20, 2023
The Netflix Spike-Slump Effect
As Bela Bajaria recently exclaimed, Netflix stands by its binge model. But what if there is data outside its walls that suggests weekly is better?
For WBD C.E.O. David Zaslav, the future of CNN, as with many cable brands, comes down to three options.
Julia Alexander • June 13, 2023
Zaz’s CNN Streaming Conundrum
Notes on the future of television news in an era of linear decline, streaming mega-platforms, and inevitable reinvention.
YouTube C.E.O. Neal Mohan.
Julia Alexander • June 6, 2023
Is YouTube the Future of Streaming TV?
The least talked about video company is also the most popular, a veritable platform of platforms with billions of users, the one upon which all those other streamers rest.
Webtoon’s All of Us Are Dead is the fourth most watched international TV series of all time on Netflix.
Julia Alexander • May 30, 2023
Architect of a Korean Streaming Invasion
A candid conversation with JunKoo Kim, founder and C.E.O. of Webtoon, which has become an essential content discovery platform for Netflix and other global streamers.
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