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Julia Alexander

Hollywood’s most authoritative streaming industry expert and Director of Strategy at Parrot Analytics, where she advises clients on the tectonic shifts in tech, media, and telecom.

THE LATEST ARTICLES
NEWSLETTERS
ESPN president Jimmy Pitaro.
Julia Alexander • March 6, 2023
ESPN’s Play for Worldwide Sports Streaming Domination
Live sports remains the final frontier for streaming. Can ESPN, with its decades of credibility, figure out the puzzle that has already eluded Amazon and Apple?
Netflix co-C.E.O. Ted Sarandos.
Julia Alexander • March 1, 2023
Netflix’s Growth Play & Zaz’s New Era
A deeper dive into the latest trends in this new front of the streaming wars: Ted Sarandos developing market price elasticity and David Zaslav’s pillars of fresh growth.
AMC Networks chairman Jim Dolan recently appointed his spouse and longtime AMC board member, Kristin Dolan, as the company’s new C.E.O.
Julia Alexander • February 22, 2023
Can AMC+ Be Saved?
The niche streamer—a Dolan family pet project which just beat Wall Street’s expectations—seems like fish food in the streaming wars. But has it already negotiated its way out of an acquisition?
Almost 10 years after it first arrived on the streamer, Netflix is saying goodbye to Arrested Development.
Julia Alexander • February 14, 2023
Netflix’s “Arrested” Development
The rise, fall, resurrection, and now disappearance of one series traces the course of Netflix’s evolution over a decade.
We’ve entered the “churn chapter” of the streaming wars, a moment defined by the effort to keep customers happy and engaged, all while prices are increasing, content is oversaturated, and cancellation is easy.
Julia Alexander • February 7, 2023
Streaming’s “Capital Efficiency” Wars
Hollywood’s “arms race” era, when everyone was singularly focused on building up their own exclusive libraries, is over. Welcome to the age of “capital efficiency.”
Kelly Campbell
Julia Alexander • February 1, 2023
Peacock’s Double-Edged Sword
Long derided as a streaming afterthought, Peacock has hit 20 million subscribers and doubled revenue. But does it have enough promise, and does NBCU have enough cash, to make it Comcast’s future in the D.T.C. space?
Greg Peters, newly minted Netflix co-C.E.O. alongside Ted Sarandos.
Julia Alexander • January 24, 2023
The Post-Reed Era of Netflix
A timely investigation into what the leading streamer is doing right and what it should probably fix as Hastings cedes control to co-C.E.O.s Greg Peters and Ted Sarandos.
bob iger
Julia Alexander • January 17, 2023
Iger’s $27.5 Billion Hulu Question
To buy or not to buy is Disney’s first Hamletesque question under its new/old C.E.O. Then there’s the matter of how much it can really pay and how the service should be integrated. Activist investor Nelson Peltz is watching—and so is the entire industry.
andy jassy
Julia Alexander • January 11, 2023
The Amazon Sports Bundling Fallacy
Why would Amazon, which has the most appealing bundle on the planet, spin out sports? Especially when a cleaner option could exist within its own digital walls.
‘Glass Onion’ director Rian Johnson with stars Janelle Monáe, Kate Hudson and producer Ram Bergman.
Julia Alexander • January 3, 2023
The Real ‘Knives Out’ Mystery
A blockbuster second week for ‘Glass Onion: A Knives Out Mystery’ proves once again that you can’t judge a Netflix film by its debut—or against the traditional box office, either.
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