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Netflix & the Most Valuable Real Estate in Hollywood

‘Dragged Across Concrete,’ a critically acclaimed but semi-controversial Mel Gibson vehicle that bombed at the box office in 2018, is now a Netflix hit.
‘Dragged Across Concrete,’ a critically acclaimed but semi-controversial Mel Gibson vehicle that bombed at the box office in 2018, is now a Netflix hit. Photo: Summit Entertainment
Julia Alexander
March 28, 2023

Over the last week, I’ve had multiple conversations with incredulous streaming insiders about two Netflix developments. The first revolves around why various old, not-especially-popular movies continue to pop on the streamer, often surging to the top of its most-watched list. For instance, Dragged Across Concrete, a critically acclaimed but semi-controversial Mel Gibson vehicle that bombed at the box office in 2018, hit No. 4 on this week’s English-language films list.

The second pertains to the mystery of why Netflix is ignoring theaters. It’s a constant, and often aimless, talking point that resurfaced in recent days following the news that Apple and Amazon are looking to bring more feature films to exhibition instead of depositing them directly on their services.