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New York Rangers hockey
If Disney’s struggling Fubo TV can figure out how to be the destination aggregator for sports, and attract a significant portion of the 50 million-strong customer base still addicted to cable, it may yet be a viable business.
nba Jaylen Brown boston celtics
Comcast president Mike Cavanagh has touted Peacock’s NBA deal as a “launchpad” to streaming supremacy. But it’s not quite that simple.
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If you want to understand YouTube’s sports ambitions, stop thinking about the platform as another ESPN or Netflix, and see it for what it is: Google’s video gatekeeper.
Ted Sarandos
Julia Alexander April 17, 2025
Today’s earnings report marked a shift in how the dominant streamer measures its growth—from subscription numbers to monetization. But it also heralds the next phase of the Hollywood content wars, in which Netflix competes with social video platforms more than streamers.


F1
Liberty Media’s sales pitch for Formula One’s U.S. media rights has thus far fallen flat due to the asking price, the sport’s time zone problems, and viewership numbers that lag behind social media enthusiasm and a broader cultural hype machine.
mlb yankees torpedo bats
Major League Baseball is facing a complex streaming challenge: The league’s social audience is growing while the once-reliable R.S.N. business is collapsing, and cable partner ESPN is going away (at least for now). It seems like a good time to get creative.
buffalo bills nfl snow
Julia Alexander April 4, 2025
This Christmas, the NFL will host three games, further encroaching on the NBA’s own five-game holiday tradition. Is this the latest tactic in a cold war against the NBA, or is a monster day of sports-streaming and couch-surfing big enough for both leagues?
NBA
Julia Alexander March 24, 2025
Peacock executives, like their counterparts at ESPN, seemingly want to find out if streaming can be television again by investing in local sports fandoms. If the early streaming wars were a race to see who could disrupt TV fastest, this next phase is a marathon to see who can reinvent it first.


david zaslav
Julia Alexander May 29, 2024
So far, Warner Discovery’s sports strategy is having “just enough” content to work with partners, negotiate with cable carriers, demand market share, and pay down debt. So what should David Zaslav do if he loses the NBA and “just enough” becomes “not enough”?
nfl los angeles rams cooper kupp van jefferson
Julia Alexander May 21, 2024
Dissecting a long-overdue streaming romance.
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