Bezos’s WaPo Countdown & Iger Under Pressure

It’s now clear why Bob Iger hung a “For Sale” shingle on ABC and the linear networks in Sun Valley.
It’s now clear why Bob Iger hung a “For Sale” shingle on ABC and the linear networks in Sun Valley. Photo: Jay L. Clendenin/Getty Images
Dylan Byers
October 20, 2023

Activist investors tend to speak in their own lingua franca of euphemisms. When Nelson Peltz launched his initial proxy fight with Disney earlier this year, he intimated that he merely wanted a board seat in order to better understand the company’s non-public financials so that he could be helpful—so that The Smiling Crocodile, as he has been known, could simply and amply diagnose areas of deterioration and best ascertain opportunities for potential growth. What a mensch. “I don’t need to overwhelm them,” Peltz told CNBC in January. “I don’t need more than one person on the board.”

Of course, Peltz’s pressure did overwhelm Disney, perhaps for the best. Bob Iger, who returned to the company in part to tame The Smiling Crocodile, eventually agreed to cut $5.5 billion in costs, eliminate roughly 7,000 jobs, and restructure the company so that ESPN would operate as its own division, distinct from the entertainment unit that houses the streaming services, linear TV networks, and production studios. One upshot of that restructuring: nine months later, Peltz isn’t the only one who can see how poorly Disney’s entertainment business is faring.