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When OpenAI announced its recent nine-figure acquisition of TBPN, the millennial tech-business talk show hosted by John Coogan and Jordi Hays, even the industry’s smartest analysts had a tough time making sense of the deal. Of course, no one questioned John and Jordi’s decision to take the money, even if it was almost certainly more stock than cash. But why did Sam Altman’s $850 billion A.I. giant need a digital talk show—particularly so soon after pledging to abandon “side quests” and focus on the core objective of, ya know, winning the A.I. race and revolutionizing the world?