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No one likes to wait, particularly for a dressing room. But on a recent visit to Madewell with my tween daughter, I was surprised (and a little delighted) to find a line outside the four dressing rooms—a sure sign that customers were finding things they at least wanted to try on. The real test, however, came in the checkout line, where we saw only one solitary shopper… with one solitary belt. Most shoppers—my daughter and myself included—left the store empty-handed.
