Coming into the year, Coty desperately needed a win. The Paris-based beauty conglomerate had spent months navigating one challenge after another—activist investors, an executive reshuffling, potential divestitures, the loss of its Gucci license—and lingering questions about its overall beauty business. Outside of fragrance, and aside from Kylie Jenner’s Kylie Cosmetics, Coty didn’t have much going for it in the prestige beauty space, particularly in high-end makeup.
The Marc Side of the Moon
Rachel Strugatz
July 15, 2026
